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Install Google Ads Conversion Tracking Code on Wordpress
Here I guide you step by step how you can install conversion the tracking codes on your wordpress site. Your 10 mins installation can be a great achievement for the ad campaign.
Before starting the simple steps I want to ensure that you should fix this in the very beginning of your campaigns so that you get the maximum result. The result or definition may differ from case to case basis, as below :
Sell for E-commerce
Leads for Real Estate
Sign - ups for blogs or niche website
There are two types of tags
One tag goes on your entire site (global site tag)
And 'event snippet' which only go on the conversion pages like the'' Thank You'' page.
Make sure Google Tag Assistant extension is installed in your chrome browser.
Installation of Global SiteTag
Go to the dashboard of your wordpress site:
Plugins
Add New (+)
HFCM (Header Footer Code Manager)
Go the Google Ads Account, find the code from conversion section:
For the demo purpose I am showing here :
(This code will go to the every pages of the site )
<!-- Global site tag (gtag.js) - Google Ads: 606467807 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-606467807"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'AW-606467807');
</script>
Next,
Click HCFM again > Add a new snippet >
Snippet name :Confirmation snippet (your own wish)
Site display :Site wide
Location : Header
Show on all devices
Status : active
snippet code :
<!-- Global site tag (gtag.js) - Google Ads: 606467807 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-606467807"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'AW-606467807');
</script>
SAVE it now
Installation of Event Snippet
Again visit , add a new snippet :
Name : Google ads leads confirmation
Site display :specific pages
Page list: about us/ log in/ contact us
Location : Before content
Device Dispaly : All devices
Status : Active
<!-- Event snippet for Confirmation conversion page
In your html page, add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button. -->
<script>
function gtag_report_conversion(url) {
var callback = function () {
if (typeof(url) != 'undefined') {
window.location = url;
}
};
gtag('event', 'conversion', {
'send_to': 'AW-606467807/p2dACNj2jdsBEN_tl6EC',
'event_callback': callback
});
return false;
}
</script>
Conclusion :
SAVE it now.
Now refresh the page and check on Google Tag Assistant extension if it is showing.
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